Hooking them young? “Amazon Teen” is targeting kids on Snapchat

Because it’s it seems that no longer sufficient to have oldsters ordering cereal and staring at The Man In The High Castle on Amazon Prime, the retail behemoth has been advertising and marketing a new-ish carrier known as Amazon Teen to inspire children to make their very own purchases thru their oldsters’ Prime accounts. In a complete Twitter thread, Atlantic author Taylor Lorenz breaks down how Amazon has been the use of Snapchat to focus on teenagers with a bunch of teen-related tropes.

Amazon is it seems that aggressively spamming kids on Snapchat with commercials for “Amazon Teen” seeking to get them hooked on Prime early https://t.co/LOauDpXido %.twitter.com/riJMDUoT3Z

— Taylor Lorenz (@TaylorLorenz) November 29, 2018

Just skateboarding to promenade like a median youngster %.twitter.com/PyEkcMbMOL

— Taylor Lorenz (@TaylorLorenz) November 29, 2018

The youngster store is all closely curated merchandise from influencers %.twitter.com/R9l1aVpVKf

— Taylor Lorenz (@TaylorLorenz) November 29, 2018

As a youngster (turning 18 in 3 weeks) I will ascertain that this is ALL over Snapchat. Who’s oldsters are gonna let their kids use their card to shop for crap on Amazon?

— ????™️ (@beveragegod) November 29, 2018

The Amazon Teen homepage says the carrier—which shall we teenagers and oldsters stay their purchases separate—is most effective to be had for kids between 13 and 17, which brings up the possible regulatory minefield of promoting to kids. The UK’s Advertising Standards Authority, for instance, considers someone beneath 16 a kid and has strict laws referring to how corporations can marketplace to them.

Amazon didn’t straight away reply to a request for remark about its Snapchat marketing campaign.