Interview With Ivy

i noticed that i by no means shared the interview i did with my fashion designer instrument corporate right here at the weblog and, smartly, that used to be dumb. ivy kinda sorta mainly modified my existence when i found out it thru a google seek! i had outgrown my liked excel (i do know i have discussed right here earlier than how a lot of an excel nerd i’m) and used to be searching for a greater strategy to organize my trade. like tips on how to invoice for hours labored or create a lighting fixtures proposal. our accountant urged fast books which is beautiful for numbers however does not take care of the particular wishes of designers. when i discovered ivy it used to be like choruses making a song, no comic story.

the total interview may also be discovered right here: https://www.ivymark.com/behind-the-design-ivy-designer-meredith-rodday-of-view-from-my-heels/

Ivy Clothier Highlight: Meredith Rodday of View From My Heels

Meredith – how did you get the place you’re lately?
I’m in the beginning from Baltimore and met my husband in faculty at Richmond. He made a New Englander out of me and we now are living within the Metro West suburbs of Boston with our dual boys. It’s an excellent spot to be (minus the winters). At the beginning, I majored in Finance and Advertising, however I stopped up within the Human Sources box. In the meantime, I spent numerous time having a pipe dream about design and used to be serving to pals at the aspect. So, in early 2015, I left my profession and ramped up my design trade, which used to be this kind of horrifying choice! I’m so glad I took the bounce; it’s been so pleasurable.
What’s your favourite a part of the design procedure? 
My favourite phase is seeing a design come to existence in an area. Growing design forums is an in depth 2d even though!
Which colours, textures and fabrics are you specifically into presently?
I’ll at all times be into blue, that can by no means alternate! White has additionally turn into an excellent pal of mine. You’ll’t pass mistaken with the classics. Leather-based and rattan are my favourite textures/fabrics of the instant. I’m eternally impressed by way of the other makes use of for each.
Let us know about your contemporary collaboration with Serena & Lily?
I used to be so excited when Serena & Lily reached out so I will be able to be integrated of their fall marketing campaign. They’re one in every of my favourite go-to assets and I’ve been a buyer for the reason that starting. I selected a few of their gorgeous bedding for our master suite, styled it, and shot it with our “excellent” digicam (i.e. now not my iPhone). Over the past yr, I’ve been pressured to get happy with taking footage and putting in photographs. It’s an excellent ability to be told and proceed to hone.
How does designing make you’re feeling?
Designing makes me really feel inventive, productive, and useful. It’s this kind of nice mixture! In fact I’ve days after I really feel like the whole thing goes off the rails, however more often than not, I to find that it’s this kind of good way to hook up with other people.
What’s your online business mantra?
Don’t be scared of alternate! That is more uncomplicated mentioned than finished needless to say, but additionally, so essential.
The place do you spend maximum of your time operating? What’s your workspace like?
Once I’m now not with a consumer, I earn a living from home the place we’ve a devoted administrative center area. I believe it used to be meant to be a proper front room, however that’s now not how we are living, so it used to be the very best spot for an administrative center. The bonus is that it’s giant! In the long run, I need to upload built-ins and create gorgeous garage, however till then, I added Ikea bookshelves and a parsons desk that serves as a table. I lately added a stupendous pendant and it makes me smile each time I see it. I do consider that operating in a lovely area makes me extra productive.
Fellow Ivy Clothier Claire Staszak of Focused by way of Design just lately coated your own home excursion in her weblog. Stroll us during the design technique of your home…
Claire is so nice and we met thru Instagram! A gaggle people banded in combination to take a digital excursion of our houses. We discovered our house 5 years in the past as nearly-finished new development which used to be superior in such a lot of techniques, however the fashion designer in me cried somewhat. As loopy as it should sound, we’ve finished some renovations to what’s mainly a brand spanking new area to infuse some character and persona. We’ve painted or wallpapered practically each floor, modified out tile and counters within the kitchen, added shiplap to the circle of relatives room and access, put in constructed ins, and altered out virtually each mild fixture –some greater than as soon as! My house has at all times been a check kitchen in addition to a advertising and marketing device for me. I really like converting issues up and checking out new concepts (this doesn’t force my husband loopy in any respect). My design procedure is somewhat everywhere the map, and I’ll by no means be finished, however my vibe of coastal informal with blank strains may also be present in each room.
How has your weblog View From My Heels advanced over the years?
My weblog has advanced immensely over the years! Once I began View From My Heels, I didn’t know what it used to be going to be about, therefore the very normal identify (and I wore numerous heels again then). I in reality wrote a weblog submit about why I began my weblog and it’s a really perfect private topic – you’ll be able to learn extra about it right here. I temporarily learned my hobby for design so I began discovering anything else and the whole thing that impressed me, after which began to submit about it. I used to be posting religiously 5 days every week. I don’t understand how I had that a lot to mention! It’s been a spot the place I chronicle my house tasks, type needs, and naturally, shopper interiors. In the previous couple of years, I’m posting much less frequently than I’d love to, however between a hectic house existence with dual boys and a wild canine, and a hectic paintings existence as a one-woman display, I don’t have a ton of time. On the other hand, I nonetheless to find that the weblog is a brilliant platform to show tasks and force site visitors.
@viewfrommyheels on Instagram has an enormous following – what’s your secret? How a lot time do you commit to social media advertising and marketing?
I’ve constructed my Instagram following up the old fashioned means and it’s been a sluggish burn. I don’t pay someone to lend a hand me get fans. I paintings laborious at Instagram and find out about what my fans like easiest and what flops. I keep true to myself and I don’t submit anything else that doesn’t really feel unique to my aesthetic. My primary piece of recommendation is to take lovely photos. I do know, duh. However, lovely photos get the re-grams, and re-grams carry the fans. Take time to get the correct attitude and setup the shot as in moderation as you’ll be able to. Additionally, mess around with the filters and find out how they paintings in combination. I believe being extraordinarily diligent (learn: anal!) with my footage has helped. Additionally, tag and hashtag – it’s essential and it really works.
I spend numerous time on Instagram, however the period of time differs every day. It additionally has to suit into my existence. I’ve discovered it to be a in point of fact glorious advertising and marketing device and supply of inspiration.
 
Why did you sign up for Ivy?
I’m a significant excel nerd – I find it irresistible. On the other hand, up to I really like formulation and pivot tables, it used to be attending to be an excessive amount of to regulate as my trade grew. I discovered Ivy thru a Google seek! I trialled a few different accounting-type techniques, however not anything in comparison to the convenience of use and the great options that Ivy delivers to designers.
What have you ever discovered from the Ivy Clothier Community?
I’ve discovered that there are a number of designers available in the market with the similar questions who care for the similar problems as me! I’ve cherished discovering a spot the place I will be able to connect to this kind of massive workforce of other people in my box. The Fb workforce too can jointly lend a hand determine a supply for a work of furnishings or material, every so often inside of mins!
How does Ivy lend a hand streamline your day by day workflow as an inner fashion designer?
I really like that I will be able to pass to at least one position to search out the whole thing I want. I additionally like every online-based device the place I will be able to be in contact with distributors and shoppers alike.
What’s an Ivy characteristic you’ll be able to’t are living with out? 
Once more, tremendous nerdy, however I just like the reporting! I additionally recognize the small issues, like with the ability to enter a set quantity for the markup, and the gadget calculates the proportion by itself. Or, the short view for invoices and recommendations so that you could temporarily and simply see what’s integrated.

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