New Evernote logo is more evolution than revolution

It's been 10 years since Evernote hit the scene. Throughout the decade, the cellular note-taking app has been there to lend a hand us file concepts and take into account what we're doing. 

To have a good time its anniversary, Evernote launched a rebrand and new logo design previous this week, after partnering with DesignStudio to carry its imaginative and prescient to lifestyles. This concerned an extended, arduous exploration of what the Evernote emblem supposed and stood for, to create a design that signalled exchange – with out decreasing emblem reputation.

On Evernote's Medium post concerning the overhaul, it's attention-grabbing to look the staff recognize that there's more to a rebrand than merely converting a logo. The new design (above) is a sophisticated – but contrasting – model of the former iteration (underneath) and provides a just right indication of the idea that underlying the design: this is a emblem that’s rooted in heritage, however has expanded into new spaces. 

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We’ll by no means fail to remember the previous Evernote logo

A purer color palette, subtle form and more subtle font can all be discovered within the new logo. To stay the redesign centered, the groups saved quite a few questions in thoughts at each and every strep of the rebrand. Namely: is it distinct? Does it include the DNA of the emblem? And is it higher than what they have already got? These concerns additionally influenced the brand new typography, textures and images at the Evernote app and website online.

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Mads the elephant logomark virtually were given the chop. “We requested DesignStudio to move for vary, to frighten us, make us uncomfortable,” says Evernote CEO Chris O’Neill

No design part went left unchallenged all the way through the rebrand procedure. At one level, even the acquainted Evernote elephant mascot, Mads, virtually were given the chop in favour of a distinct logomark altogether.

Our emblem now displays our broader goal

Chris O’Neill

"Throughout the method of evolving our emblem, we have now regarded to our previous for inspiration for our long run," explains Evernote CEO Chris O'Neill. "We began as a spot to keep in mind the entirety, and that can by no means cross away." 

"But bringing concepts to motion and serving to other folks to paintings in combination have change into similarly necessary to our consumers, and due to this fact similarly necessary within the merchandise and studies we construct. Our emblem now displays our broader goal and is a public declaration of our pleasure and optimism for Evernote’s long run."

The rebrand isn't over but although. Evernote's redesign is set to modify and evolve along side the corporate, however you’ll watch step one against the brand new glance within the video underneath.

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