Leeds United has just about hit its centenary, as a way to rejoice, the membership determined it was once time to revamp its badge (above). Regardless of referencing the 'Leeds Salute', on the other hand, the brand new crest has no longer been smartly gained via enthusiasts.
Unveiled as of late, Leeds United's new crest took six months of labor to finish and concerned session with greater than 10,000 other folks. For the uninitiated, the 'Leeds Salute' referenced within the new crest is a gesture utilized by enthusiasts on fit days, the place they position their proper hand on center and sing the membership's tune Marching on In combination.
The redesigned badge is the newest in a sequence of efforts via the membership to re-engage enthusiasts and the broader group. Leeds United isn't the primary sports activities organisation to depend on a rebrand to spice up hobby, in fact. Previous this 12 months, Method 1 modified its brand to get extra other folks concerned.
Leeds United managing director, Angus Kinnear, stated “updating the crest isn’t a call we’ve taken calmly, however we’re proud to have a brand new crest this is original to Leeds United and honours the standard and loyalty of our enthusiasts. This can be a image of ‘energy in harmony’ and a proud expression of the membership’s id and historical past.”
These days, on the other hand, the one factor Leeds United enthusiasts are united via is their dislike of the brand new crest. Lots have taken to social media to voice their melancholy, with some taking intention at how the brand can also be changed to constitute different groups. (A well-liked one sees a Newcastle supporter punching a horse.)
One part that's led to anger and confusion is the crest seems to be protecting itself up. If a fan or participant does the 'Leeds Salute', in fact, via its very nature the gesture obscures the badge – however in the case of design, blockading your group's badge is a ordinary method to take pride.
With a petition to prevent the brand new badge from being applied having already racked up over 10,000 signatures, it continues to be noticed whether or not the membership holds its floor or offers in to fan drive.