When Bozoma Saint John joined Uber as its first ever Chief Brand Officer, she knew that moving the tradition and belief of the ride-sharing large can be no small feat – however she loves a just right problem.
In this 2018 SXSW Featured Session, listen her proportion pointers and methods for evolving manufacturers the use of daring campaigns and compelling storytelling with, in fact, a just right dose of favor and aptitude.
“I believe like we’re in an excessively critical and complex second the place we need to take the ability and alter the industries, and the communities, and the environments that we’re in for the easier. By how it’s simply less than ladies; we want males to do this too.”
Moderator Jo Ling Kent from NBC News requested in regards to the inventive procedure for manufacturers and what that appears like for a large corporate. “The product itself must be outstanding. You have to start out with all of the options and conveniences, and pleasure with the long run – it begins there. But I’ve to return again to the folk…the folk which might be within experiencing Uber,” stated Saint John.
Perhaps the most important takeaway from the consultation used to be when an target audience member requested, “What is Uber doing to win me again?” Saint John spoke back with, “the exchange is in how we’re interacting and working with drivers.” Saint John defined that Uber has thought of what the drivers sought after. She sought after the drivers to really feel extra assured of their participation, along with in need of Uber to query and to take into accounts why and what they had been growing as innovators. The human tale is what is going to win customers again.
Learn extra about what Saint John needed to say about her time at Uber within the complete SXSW 2018 Featured Session, Break & Re-Make Your Brand with Uber from the Brands & Marketing Track.
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Bozoma Saint John and Jo Ling Kent – Photo by way of Kaylin Balderrama
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