Just in time for the vacation buying groceries bonanza, Hay, the trendy Danish furnishings brand with a cult following, formally launches in the U.S. marketplace lately with its first devoted e-commerce platform for North American customers at Hay.com. The brand’s first brick-and-mortar retail outpost in North America may also open this month in Portland, Oregon, “the place there’s an appreciation for heritage, craftsmanship, and collaboration that we determine with,” says a spokesperson. Three further retail retail outlets, together with one to open quickly in Costa Mesa, California, later q4, will roll out in the coming 12 months.
All of this marks a large transfer into the North American marketplace for Hay, which had up to now most effective carried make a choice pieces and smaller equipment in the U.S. via companions comparable to the MoMA Design Store, a lot to the chagrin of lovers of its colourful and utilitarian wares, which vary from place of work equipment, household items, and items to contract furniture and textiles.
The enlargement comes only a few months after the somewhat quiet June announcement that Herman Miller had invested $66 million to obtain a 33% stake in the corporate, and an extra $5 million for the unique North American rights.
“Hay is one of the highest articulated design manufacturers in the furniture house,” stated Herman Miller CEO Brian Walker, in an previous observation. “Hay is a key construction block towards our said precedence to scale our client industry. The Hay collection will considerably increase our be offering to a more youthful, extra city demographic that we have got focused for enlargement.”
A spokesperson showed the brand’s ingenious management will proceed to be helmed through husband-wife duo Rolf and Mette Hay, who cofounded the brand in 2002, in Copenhagen, with Troels Holch Povlsen.
The playful, colourful designs will upload a younger edge to Herman Miller’s legacy catalogue, and convey in a little bit of sensible tech as neatly: Special, on-trend colorways of the Sonos One sensible speaker, which Hay debuted this spring at Salone del Mobile as a part of the Sonos Limited Edition Collection, will probably be to be had on-line via Hay, Sonos, and the MoMA Design Store on November 5.