- Inside Design: Iván Cotado Diseño de Interiores
- Location: A Medua, Ourense, Spain
- House: 210.zero m2
- Challenge Yr: 2016
- Pictures: Héctor Santos-Díez
- Building: Iván Cotado Diseño de Interiores
Textual content description supplied through the architects. Throughout the strategic inside design of Iván Cotado, a self-discipline that fuses inside design and advertising and marketing, CUPA makes a decision to create an area by which to obtain its purchasers and generate a memorable enjoy focused at the essence of the emblem. And that this enjoy accompanies the customer even after having handed via its amenities. On this case, the showroom idea falls in need of the goals set, which move a ways past the mere pattern of fabrics.
The design of the gap revolves round an architectural metaphor shaped from a cloister. A cloister that invitations to “stroll” the gap in a perimetral and descending approach accompanied through displays with presence sensors that display, within the customer’s approach, the historical past of the emblem since 1892. Within the middle of the patio a colossal slate tree, whose ramaje represents the five elementary values of the corporate in more than a few languages that characterize its world persona: honesty, effort, austerity, vocation of management and dedication.
In parts equivalent to the living room bars, the reception table or the projection room, the corporate demonstrates its management and the chances of its product via its personal tactics and patents that push the position to the restrict, making an investment, on this case, a construction of serious weight throughout the CUPACLAD® machine, and presenting a majestic curved slate roof. In the end, a front room adorned with the company colour and chaired through a bar of “rachón” provides method to the converting rooms, that intimate position the place designers continuously chill out their consideration, and on this case is the important thing piece of the experiential puzzle created through Iván Cotado.
With a view of the mountain from which the slate itself is extracted, the customer is accommodated in a seat personalised along with his title that assists in keeping the security subject material that might be used within the discuss with to the quarries: boots, vest, swimsuit … In that second when he places on his boots whilst considering the mountain, Valdeorras, the foundation of the whole lot, the tale of Cupa.. At that exact second the customer will be capable of interpret the message and to find for himself the cause of all that.
Iván Cotado tasks a novel, fair and dedicated experiential house with the values of the emblem it represents, whose most objective isn’t to promote or display a product, however to inform a tale, that’s what makes it distinctive. The CUPA Showroom is the very best strengthen to generate an optimum and remarkable buyer enjoy.