Soft beverages aren't precisely famend for his or her well being advantages. Pepsi Light's advertising revolves round its 0 sugar and 0 calorie content material, however in an effort to construct its outside credentials additional, a brand new sequence of poster designs flip the drink's logo into a variety of sporty actions.
The print ads, created via promoting company Sancho BBDO for Pepsi Colombia, see the acquainted crimson white and blue curves of the Pepsi logo change into landscapes and wearing apparatus for energetic characters, thank you to a suave use of negative space. These come with a surfer cresting the comfortable drink's logo, and a diver plumbing the depths of an ocean of Pepsi Light.
In the undertaking description for the ads, Sancho BBDO says the next: "Throughout its historical past, Pepsi Light has highlighted female curves; the ones linear figures that, no less than conceptually, established the sunshine spirit of our drink: skinny, curvy girls who freshened themselves with 0 sugar and 0 energy."
Crikey. However the company desires to do extra than just spotlight those "female curves" with its summary ads. "It’s right here the place our curves, the ones that we have got reinforced for greater than 125 years, are going from one thing simply aesthetic to one thing truly significant."
Check out those reinforced, significant curves within the posters via clicking left to all through the gallery underneath.