Tag Archives: pessimistic

“This Is Not The End Of The World”: A Pessimistic Ad Campaign

A fictional conversation marketing campaign blending promoting codes and end-of-the-world clichés with a excellent dose of black humour. Ironic, offbeat and putting, this sequence of false posters confronts us with our certainties and forces us to truthfully practice our way of life and eating. In an international ruled via an unbridled capitalism, and invaded via omnipresent exposure, greenwashing and local weather…

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